EnRed 2019 · 10th Regional Design Meeting

We designed the identity and campaign for the 10th EnRed Regional Design Meeting in San Juan, Argentina. A conference turned into a police case: the speakers were the suspects.

1. A conference with something to hide

For the tenth edition we wanted people to feel curious before arriving. We built a moodboard of espionage and noir: files, fingerprints, typewriters and investigation boards with red string. That gave us the concept: EnRed as a case to be solved.

2. The speakers, suspects

Each speaker got a police file. We designed posts and short videos with mugshot-style photos, “charges” instead of a CV and clues about their work, all on aged paper, tape and fingerprints. Announcing the programme became a matter of opening case files.

3. Clues in every format

We carried the system into stories, flyers and the promo video, always with the same archive texture and a typewriter typeface. The fingerprint with a net inside became the event's signature across every piece.