Hamlet
Pompeya RRHH
We designed the identity for Pompeya, a human resources consultancy. A brand that conveys warmth and ambition in equal measure, from the logo to the welcome kit.
1. Understanding what a people consultancy sells
An HR company doesn't sell a product: it supports people at key moments of their careers. That's where we started. We wanted a brand that feels serious to the companies that hire and warm to the candidates, far from the corporate blues the whole sector repeats.
2. A mountain and a sun
The symbol sums up the idea: a mountain to climb and a sun rising behind it, the goal in sight. We drew it with flat, sturdy shapes so it reads well small, paired with a round, friendly typeface. We tested it on green, purple and white until we locked the versions.
3. A brand people live from the inside
We applied the identity to everything that touches people: a welcome kit with T-shirt, mug, notebook and the message “Hi, we've been waiting for you!”, tote bags, office signage, the website and event visuals. We gathered it all in a brand manual so the team can use it freely.
